LinkedIn Stories for Pages | LinkedIn Marketing Solutions - betway必威精装版

Build brand awareness

with an uncluttered, top-of-feed placement and a captivating, immersive viewing experience.
Drive engagement and conversion

with interactive elements, polls, @mentions and swipeable CTAs.
Strengthen brand identity

with playful storytelling tools, creative visuals, and content that disappears after 24 hours.

Build thought leadership

Humanize your brand

Inform your audience

Awareness

Share product demos or best practices

Post tips and tricks relevant to your industry or target audience

Highlight new research and data insights from it

Engagement

@mention thought leaders and influencers

Conversion

Have your audience swipe up to view a product page, industry report, or piece of content

Awareness

Spotlight your employees, customers, or users

Show how your organization is helping during challenging times

Articulate your corporate social responsibility initiatives

Engagement

@mention employees, customers or users to make the shoutout personal

Conversion

Have your audience swipe up to learn more about your brand’s values, culture or initiatives

Awareness

Promote your events and their recordings

Launch a new product or service

Share company news

Spotlight job openings or recruitment efforts

Engagement

@mention event speakers, company leadership, or hiring managers

Conversion

Have your audience swipe up to a landing page, press release or job requisition

1. Find

Open your LinkedIn mobile app and navigate to the top left corner of your home screen. Click into the logo of the Page you want to post a Story.
2. Post

Take a photo or video, or upload from your camera roll. Add text, stickers, @mentions, questions, and a swipe-up link.
3. Review

View analytics by tapping into your logo again, navigating to the frame you want to review, and clicking into viewers in the bottom left corner.

Make content consumable, in bites.

A series of quick photos and videos is more effective than one long video. Your audience can consume at their own pace and interest level.
Humanize your brand creative.

Consider adding elements to your Story that give it a look and feel closer to that of an individual creator, using stickers, native text, and @mentions. Many successful brands like to pre-produce content, and finish it off with these creative touches while uploading.
Aim for a mix of produced & in-the-moment content.

Stories are intended to be a more casual and fun complement to your in-feed content. In addition to your regular brand content, try to let your audience see a new, more authentic side of your brand by going behind-the-scenes or in-the-moment.
Aim for a mix of video, image, and text Stories.

This will help keep your content fresh. Don’t forget to add captions if the audio track is essential.

Christina Minshull
EY
Assistant Marketing Director - Brand, Content & Social Strategy

“LinkedIn Stories are enabling brands to evolve beyond B2B and B2C and deliver stories that are B2H (Business to Human). Regardless of the product or service you’re marketing, humans crave stories and emotional connection before converting. LinkedIn Stories has allowed us to tap into this human need, go beyond the feed and drive forward our brand salience in Canada.”
John Chleborad
Accenture
Head of Global Advertising & Social Media

“开辟了一个激动人心的opport LinkedIn的故事unity to reach our key audiences—from clients to partners to candidates—in a new, creative way. Our results to date make us so excited about the potential.”
Lauren Stovers
Rabobank
Social Content Lead

“Stories enable us to show our content in a different way to our target audiences. It is very cool to see that a lot of our followers view and engage with our content.”