Posts that have higher than normal engagement are good candidates for boosting.
Industry thought leadership.
Keep your audience productive and informed with latest trends and happenings in your industry.University of Waterlooshared a prototype image of a portable, low-cost ventilator they hope could soon save lives on the front lines of the #COVID19 crisis. Prototype was created from a simple brainstorm by their students.
Headspacedrove great conversations with their followers without any creative or rich media. They simply posed the question "Are you using Headspace? What are your favorite courses?" Members responded with positive accounts of using the app and committing to their mental health.
The Ocean Cleanupannounces the launch of Interceptor 004, ready to ship to the Dominican Republic. The Interceptor was created to clean polluted rivers and oceans. Members celebrate and ask questions about applications in other parts of the globe.